OOGWAY
Culture · Auto Express · June 10, 2026 · 60 sec read
Yes AI is clever, but I don’t want a conversation with my car when driving

Drivers push back against overly complex in-car AI and tech

— The Oogway View

The frustration here isn't with technology itself — it's with technology deployed as a feature list rather than a solution to an actual driving problem. When a car demands a conversation to adjust the temperature, the interface has become the obstacle, not the tool. This is a useful signal for anyone evaluating a new car purchase: complexity that requires attention is complexity that competes with driving. The fact that an automotive editor is naming this publicly suggests the industry is hearing it too, even if the response in showrooms hasn't caught up yet.

— The Story

Editor Paul Barker discusses how drivers are turning against in-car tech to drive growing frustration with overly complex cabin experiences