
It's a neat reframing from a brand with an obvious stake in it: range anxiety has owned the EV conversation for a decade, and Polestar is betting the cost of filling a tank now bites harder than the fear of running flat. There's truth in it — buying decisions track running costs more than range spec sheets — but this argument is also most convenient for the company making it. The real signal isn't the soundbite; it's EV makers shifting their pitch from technology reassurance to plain economics. That's the market maturing past early-adopter psychology into ordinary cost math.
Michael Lohscheller, the boss of Polestar, says the rising price of petrol is making electric cars look more and more attractive