Ford electric pickup truck spotted testing at around $30,000

A compact, affordable electric truck from Ford is exactly the gap the market has been pointing at for years — the full-size electric pickup has proven that price and practicality don't always go hand in hand. The $30,000 price point is the real story here: it's the threshold where electric trucks stop being enthusiast purchases and start being working-person's tools. How Ford packages the bed, towing, and range at that number will determine whether this is genuinely useful or just a smaller version of the same compromises. The fact that it's been caught testing means it's real enough to watch closely.