UK car owners report falling satisfaction with touchscreens and safety systems

When owners who live with these cars day-to-day start rating them down, that's a more honest signal than any press launch. The frustration isn't with technology in principle — it's with technology that prioritises the spec sheet over usability, burying basic controls behind menus and triggering interventions that feel intrusive rather than helpful. Manufacturers have had years of feedback on this and the scores are still moving in the wrong direction, which suggests the problem is structural: design and engineering teams optimising for features rather than the experience of actually driving the car. At some point, a brand that genuinely listens to this data and simplifies accordingly will have a real competitive advantage.